Tejen Sen, founded Amtrade Inc. in 1983. He started with importing one brand to the NY, NJ and CT markets. He was a pioneer in the industry for importing Indian quality products to ethnic stores all over the United States & Canada. Since then,. Amtrade has marketed Indian brands in the United States such as MTR, Hindustan Lever, LT Foods, Parachute, Nirmal, Ashoka, Weikfield and many more. He resides in NYC with his family. His daughters: Alpana Sen and Shipra Shah have joined the business. Shipra Shah, oversees strategic partnerships and brand management. Shipra has over 20 years of marketing and branding experience at Fortune 500 corporations including American Express, Godiva Chocolatiers, and Tommy Hilfiger. Alpana Sen oversees the operations, logistics and financial management. Alpana has over 20 years of experience in corporate finance from Morgan Stanley and David Lerner.